Branding–it’s everywhere. You can’t turn on the TV or drive down the street without seeing hundreds of ads and billboards. Companies spend millions of dollars trying to shape how YOU see THEM, developing their brand. But what about the Church? What are WE known for? Philippians chapter 2, has a lot to say about the way we love others. As we unpack this chapter, we discover that our love for people, both inside and outside the church, ultimately determines what we are known for—our brand.
Session 2: Unified (January 15)
Isn’t it true—fair or unfair—that Christians sometimes have a negative brand? If not by people you know, then by culture itself? Don’t some people just assume that Christians are going to be self-righteous, judgmental, maybe even closed-minded, or worst of all, boring? Believe it or not, church was never supposed to be like this. In fact, it’s almost as if Paul anticipated this problem when he reminds us to live unselfishly, to be known for looking out for others interests more than our own. By doing this, we can change our brand little by little.