Branding–it’s everywhere. You can’t turn on the TV or drive down the street without seeing hundreds of ads and billboards. Companies spend millions of dollars trying to shape how YOU see THEM, developing their brand. But what about the Church? What are WE known for? Philippians chapter 2, has a lot to say about the way we love others. As we unpack this chapter, we discover that our love for people, both inside and outside the church, ultimately determines what we are known for—our brand.
Session 1: Unified (January 8)
Being branded is a reality. We can’t escape it. Based on any number of things, people will brand us with something—positive or negative. In a series of letters, the apostle Paul urged the churches he served to guard their brand–their identity–by choosing to “agree with one another whole heartedly” and extend the love and acceptance that they had experienced to others. What Paul knew was that, by being known for these things, we develop a positive brand and gain influence in the world around us.